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"No sooner do we come into this world than bits of us start to drop off." -- Gustave Flaubert

 

Two models of argument
 
Traditional pro and con
model of argument
Rogerian argument
Basic strategy
Writer states the claim and gives reasons to prove it.  Writer refutes the opponent by showing what is wrong or invalid. Writer states the opponents' claim and points out what is sound about the reasons used to prove it.
Ethos
Writer builds own character (ethos) by citing past experience and expertise. Writer builds opponents' character perhaps at expense of his or her own.
Logos
Writer uses logic (all the proofs) as tools for presenting a case and refuting the opponent's case. Writer proceeds in an explanatory fashion to analyze the conditions under which the position of either side is valid.
Pathos
Writer uses emotional language to strengthen the claim. Writer uses descriptive, dispassionate language to cool emotions on both sides.
Goal
Writer tries to change opponent's mind and thereby win the argument. Writer creates cooperation, the possibility that both sides might change, and a mutually advantageous outcome.

***This chart is taken directly from Nancy Woods' Perspectives on Argument